Strategic brand direction and digital experiences for beauty, wellness, and consumer brands.

With 20+ years across branding, packaging, digital design, and marketing, I help business owners make smarter creative decisions and build brands that are clear, cohesive, and ready for what's next.

Your brand should reflect
the business you've built.

Let's work together

Your offers have changed. Your audience is clearer. Your expertise has grown. Your prices have gone up. Your vision is bigger than it used to be.

At some point, the brand you built early on stops keeping pace. The messaging feels scattered. The visuals don't feel consistent, and the website reads like it belongs to an earlier version of your business. Sometimes you know exactly what's wrong. Other times you just sense something needs to change.

That's where I come in. I look at your business from a creative and strategic perspective, find the opportunities, and help you decide what your brand needs next.

Right now, your brand is quietly costing you clients you should be booking. Every visitor who leaves without booking, every price objection that shouldn't exist, every competitor who looks more established than you, that's the cost of waiting.

Your business has grown.Your brand should grow with it.

Peace of mind knowing your brand looks flawless and trustworthy online.

More time to do the things you love, while your website handles the rest.

Instant credibility and trust, so clients feel confident booking your services.

A polished online identity that truly reflects the quality of your work.

More discoverability on Google, so new clients can find you with ease.

What changes when your website finally matches your level.

Choose the level of support that fits your business right now. You don't need to know the whole path before you take the first step.

Ways to work with Six 13 Studios

  • Brand Positioning Review, Visual Identity Review, Website Review, and Customer Experience Review — a fast, expert pass across every touchpoint, telling you what's working and what isn't
  • Messaging Clarity Check — whether the language across your website and offers feels clear, consistent, and matched to your visual brand
  • Offer Review — how your services or products are organized, named, presented, and prioritized
  • Expert Recommendations — the opportunities I see and what I'd prioritize first
  • 30-Minute Review Call — we walk through the findings together
  • Priority Roadmap — what to address first, what to address next, where to focus your resources

What's included

The Glow Up

Find out what's actually holding your brand back.

The Glow Up is not a strategy session. It's an expert diagnosis. Before you invest in fixing anything, you need to know what's actually broken and what deserves your attention first. I review what you have today across every touchpoint and hand you a clear, prioritized list of what to fix. No new brand strategy gets created here. This is the "what's wrong," not the "here's your new direction." That's what The Makeover is for.

WHO IT'S FOR
This is a good fit if you've been building your brand yourself and don't have an outside perspective on it, or if you suspect something is off but can't quite pinpoint what. It also works well if you want expert eyes before committing to a bigger investment, aren't ready for a full strategy project yet but want real clarity now, or just want a second opinion on your current site, offers, and messaging before you touch any of it.

Investment: $197

get the glow up

YOU'LL WALK AWAY WITH:
A clear, honest picture of what's broken, what's working, and what to fix first. No new brand strategy is built in this package. What you get is the diagnosis, and the confidence to know whether you're ready for the next step.

  • Discovery + Business Review — your business, goals, audience, offers, current brand, competitors, and customer experience
  • Brand Positioning — where your brand should sit, visually and emotionally, compared to your competitors
  • Audience Snapshot — a quick, clear picture of who you're designing for and what they respond to
  • Brand Personality — the mood, tone, and character that should consistently come through in your brand
  • Offer Direction — how your services or products should be organized and presented so customers can quickly understand what they're getting
  • Creative Direction — color, typography, imagery, photography, layout, and overall aesthetic
  • Mini Brand Guide — a concise visual reference that brings the direction together

Copywriting for your website, marketing assets, or brand messaging is scoped separately.

What's included

The Makeover

Build the creative direction your brand runs on.

The Makeover isn't a review. It's a build. You already know your brand needs a stronger direction, you don't need someone to tell you that again. What you need is someone to actually define your positioning, your brand personality, and your creative direction, and hand you real, visual references you can use going forward, whether that's briefing a designer, guiding your own content, or making creative decisions with confidence.

This package focuses on how your brand looks, feels, and comes across, not on writing your website copy or building a messaging document. 

WHO IT'S FOR
This is the right fit once you're past the diagnosis stage and already know your brand needs a stronger direction. You're ready to actively define your positioning and personality rather than just get feedback on what exists, and you want a visual reference you can reuse rather than another list of problems. It's especially useful if you're preparing for a rebrand, a price increase, or a new market and need the creative foundation in place before any design work begins.


get the makeover

Investment: $1497

YOU'LL WALK AWAY WITH:
A defined creative direction, a stronger positioning foundation, a clear sense of your brand's personality, better-organized offers, and a practical visual reference you can hand to any designer, photographer, or contractor from here forward.

  • Brand Discovery — a deeper look at your business, goals, audience, market, offers, and opportunities
  • Brand Strategy — positioning, audience, personality, and creative direction, defined visually and emotionally rather than through written frameworks
  • Offer Direction — how your services or products should be structured, prioritized, and presented
  • Creative Direction — the visual and creative direction that brings the strategy to life
  • Custom Visual Identity — primary logo, secondary logo, color palette, typography system, supporting visual elements, imagery direction, graphic style
  • Brand Guidelines — a practical guide for using the brand consistently
  • Selected Marketing Assets — key launch or marketing pieces appropriate to your project
  • Creative Implementation — I build the approved strategic and creative direction into finished assets

Copywriting for your website, marketing assets, or brand messaging is scoped separately.

What's included

The Total Package

Complete brand strategy + creative implementation

The Total Package is for businesses ready for a real brand transformation, with hands-on creative development to match. This is where strategy moves into execution. I establish the direction, then build the key brand pieces that bring it to life.

WHO IT'S FOR
This package fits businesses launching something new, whether that's a new company, a major rebrand, a new market, or a significant new offer. It's also the right call if you're repositioning your business, preparing to raise your prices, or moving toward a more premium market and need a complete visual identity plus an experienced creative director involved from strategy through implementation.

get the total package

Starting at: $3500

WEBSITE DESIGN
This can be added to The Total Package when it's part of the larger brand project, starting at $2,500 and scoped separately. This keeps your brand investment and website investment clear while letting both work together.

YOU'LL WALK AWAY WITH:
A brand with a clear strategic foundation, a defined visual identity, and the key creative pieces you need to move forward.

"Working with Renelle was an absolute gift"

Jessica K., Owner of Beyond What Was Counseling.

From the very first conversation, she asked thoughtful, insightful questions that helped me clarify and refine my vision. Her prompting and deep understanding of branding guided me to express what I had only imagined. She brought it into life in a way that exceeded my expectations. The final product is polished, cohesive, and truly reflects the heart of my work. Every detail, from the logo to the website layout, was crafted with care and precision. I feel like my brand represents who I am and the people I serve. If you are looking for someone who can not only design beautifully but can also listen deeply and help you articulate your dream, I cannot recommend Six 13 Studios and Renelle enough. She helped turn my dream into a reality!

Website Design

A strategic website designed around your business.

  • Website Strategy: Before design begins, we establish the foundation. Business + offer review, customer journey mapping, sitemap and page structure, content hierarchy, and call-to-action direction.
  • Website Design: A custom Showit design built specifically around your brand and business, with intentional visual hierarchy, consistent brand integration, clear offer presentation, and full responsive design across desktop and mobile.
  • Showit Development: Your approved design is built in Showit, with mobile optimization refined independently, contact and lead-generation forms built in, your preferred booking platform connected, and support connecting your finished site to your domain.
  • Foundational SEO: Page titles, meta descriptions, heading structure, image alt text, and basic on-page SEO, giving your site a solid technical foundation for search visibility.
  • Launch Support: Before going live, I review every link, form, button, mobile layout, image, and SEO field to confirm everything works. You'll also get a full Showit walkthrough so you know how to manage your site after launch, plus 14 days of post-launch technical support for anything related to the completed website.
  • Additional pages, ecommerce, advanced integrations, professional copywriting, custom functionality, and other specialized requirements are scoped separately.

How it works

Your website should make it easy for people to understand what you offer, see the value, trust your brand, and know what to do next. I design custom Showit websites around your business, your customer, your offers, and your goals.

Website Design is available as a standalone service for businesses with an established brand foundation, or as an add-on to The Total Package.

WHO IT'S FOR
This works well if you already have an established brand but need a more professional website, since you've outgrown your current site or are moving away from a DIY build. It's also a good fit if you're launching a new service or product and need a stronger way to present your offers, or simply want a website that feels aligned with where your business is now.

START YOUR WEBSITE PROJECT

Starting at: $2500

YOU'LL WALK AWAY WITH:
A gorgeous new website designed to book clients and build brand awareness through intentional planning and compelling visuals.

I've spent more than two decades working across branding, packaging, digital design, marketing, and consumer-facing brands, including work for Neutrogena, Hasbro, Disney, and Jamba Juice, alongside wellness, and consumer product brands.

That experience shapes how I approach every project. I look at how a brand and the business behind it work together, how an offer is presented, and how a customer moves through a website. I pay attention to how visuals affect perception, what someone understands in the first few seconds, and which details build trust. I notice where the experience gets unclear and what actually deserves investment.

A generic site builder cannot see any of that. It does not know your customer, your market, or what makes someone trust a beauty or wellness brand enough to book. Twenty years inside this industry does, and that judgment is what shapes every Six 13 Studios project.

Why Six 13 Studios

20+ years changes the way you look at a brand.

Six 13 Studios works with businesses where brand perception plays a real role in the customer experience.

Beauty. Wellness. Consumer Brands.

Consumer

Beauty products
Food & beverage Health products Lifestyle products
New consumer brands

Beauty

 Skincare Esthetics
Med spas Makeup
Hair

wellness

Women's wellness Wellness practitioners Yoga/ Pilates
Nutrition
 Mental Health

AI has changed how businesses create. Research happens faster, ideas get explored more quickly, copy comes together more efficiently, images can be generated, and production moves at a different pace altogether.

The tools are powerful, but the decisions still need context. What belongs to your brand? What supports your business? What speaks to your customer? What creates recognition? What deserves investment, and what should be left alone?

I use modern tools where they make the process more efficient, and I bring my own experience, creative judgment, and direction to every decision that actually matters. The tools can generate options. They can't tell you which one is right for your business. That's still all me.

Creative Direction in the Age of AI

Newsletter

the

faq

Now let's build the platform that shows it. Your online presence should be as undeniable as you are.

You've done the work

Let's get started

are you ready?