Jessica needed a digital therapy space where potential patients could meet her before ever walking through the door. I built a serene, inviting space that leads with her empathy and care, and moves visitors naturally toward booking a session.
Role: Website Design and Development, Brand Identity, Logo Design, Social Media Design
Beyond What Was Counseling Services
The primary logo captures the feeling of a winding road, a quiet nod to the nonlinear nature of the mental health journey. The icons carry that same intention, reflecting the careful balance of mind, body, and spirit.
LOGO MARK
SUBMARK
SECONDARY LOGO
PRIMARY LOGO
The color palette is tranquil and grounding, pulling from the coastal Florida environment where Jessica's practice lives.
The mood board enhances that grounded vibe with elements of water, sky, earth and growth.
The carefully curated font suite is simple, yet elegant and easy-to-read on the website or social media posts.
