What's In De Pot

What's in de Pot is a Caribbean-inspired food brand that brings the rich flavors and warmth of home-cooked island meals to a wider audience. With a focus on authentic recipes, vibrant visuals, and a strong online presence, the brand needed a cohesive identity to establish itself as a trusted source for Caribbean cuisine.

Role: Brand Identity, Logo Design, Graphic Design, Website Design, Art Direction, Social Media Design

The logo is playful and intentional. The "in de" dips down to mimic the act of dropping ingredients into a pot, and the chunky typeface brings the same boldness as the flavors the brand is built around.

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What's In De Pot

"From the very first conversation, she asked thoughtful, insightful questions that helped me clarify and refine my vision. She brought it into life in a way that exceeded my expectations."

"She perfectly captured my vision and the essence of my brand, just totally nailed it. It is truly the most gorgeous and stunning site I have ever seen and I cannot believe it is mine."

"She made our transition smoother by creating all the new logos, newsletter headers and other day-to-day assets we needed. A pleasure to work with."

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